Lucky Brand is a US based fashion retail brand founded in 1990 by Gene Montesano and Barry Perlman, with the goal of creating a product of good quality and good humor. Their initial foray into fashion started with denim; since then, Lucky Brand has expanded their fashion line to a broader focus, without sacrificing quality. My role as a subcontractor for Lucky is to ensure that digital and print assets for each campaign are successful and beautiful. Each new seasonal campaign offers new opportunities to push the boundaries of what Lucky Brand can become and for me to understand how to better design a web experience.